A negative space logo is a creative design that utilizes the empty or "negative" space around and within the main elements of the logo to convey multiple or hidden meanings. This approach allows for a clever interplay between the foreground and background, enabling the logo to communicate various ideas or concepts within a single image. The use of negative space can make a logo more memorable and engaging, as it invites viewers to look closer and discover the additional layers of meaning embedded in the design.
In this tutorial, we will explore the process of creating several negative space logos using AAA Logo. We will guide you step-by-step through the design process. By the end of this tutorial, you will have a deeper understanding of how to effectively use negative space in your logo designs and the skills to create logos that are not only visually appealing but also rich in meaning. Whether you're a beginner or an experienced designer, this tutorial will provide valuable insights into the art of negative space logo design
You can download source logo vector files for all logos. AL4 files to open logo project in AAA Logo or SVG for other vector editing software
1. Coffee House [Download vector source for this logo]
Step 1 We use coffee bean icon from AAA Logo's icon library. Ungroup it, and rotate second part to form a stream of smoke
Step 2 Add house icon to the canvas. Ugroup it and convert main house icon to a knockout mask (see picture below: select shape, click "Styles->General" and set "Composition" to "Knockout Mask")
Final Step: Move house icon over a bean (be sure it is on top of a bean: "Compose->Bring to Front" menu), make the house door red, and move it on top of a logo.
2. Paint Logo [Download vector source for this logo]
Step 1 Add paint roller icon to the canvas. We use AAA Logo's icon library
Step 2 Add square icon to the canvas. Select it, set color ("Styles"->"Fill Shape"->"Solid Color" menu) and click "Scale" (see picture below: uncheck "keep proportions", increase height to 300%)
Final Step: Align icons, add text choosing font most suitable for the roller icon
3. "THINK" Logo [Download vector source for this logo]
Step 1 Add "THNK" text to the canvas, choose font and colors. Duplicate it 2 times and edit text to make 3 objects "TH", "N" and "K"
Step 2 Add square icon to the canvas. Resize it as in the sample above (2. paint logo) to fit the size of letter "N"
Final Step: Put letter "N" on top of others ("Compose->Bring to Front" menu), and convert it to a "Knockout Mask" (as in sample 1. Coffee House). Align letters in line
4. "Mother" [Download vector source for this logo]
Step 1 & 2 Add Text "M" and "OTHER". Add square icon to the canvas, resize, move to front and convert to a "Knockout Mask". Move it over letter "M" to remove part of it
Step 3 Add circle icon, resize, duplicate and put above letter "M"
5. Pull it [Download vector source for this logo]
6-7. Connect + Rain [Download vector source for these logos]
8-10. Repair + Mr. + Pill [Download vector source for these logos]
11-13. Piano, Star & Look [Download vector source for these logos]
14-15. "Mobile" Logo (2 variants) [Download vector source for these logos]
16-18. Time, "OFF" and Snake [Download vector source for these logos]
19-21. "E" (Electro), "ONE" & "fish" [Download vector source for these logos]
22-24. "Home", "DO-IT", "IDEA" [Download vector source for these logos]
Well-known companies that utilize negative space logo design
Many well-known companies effectively utilize the concept of negative space in their logos, creating designs that are not only visually striking but also imbued with deeper meanings. This clever design technique allows brands to convey multiple ideas within a single image, making their logos more memorable and engaging. Here are a few notable examples that illustrate the power of negative space in logo design:
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FedEx The FedEx logo is a quintessential example of negative space in action. It features a hidden arrow formed by the negative space between the letters "E" and "x." This subtle yet powerful design element symbolizes speed and precision, reflecting the company's commitment to efficient delivery services. The arrow also conveys a sense of forward movement, reinforcing FedEx's identity as a leader in logistics and transportation. This clever use of negative space not only enhances the logo's aesthetic appeal but also communicates the brand's core values in a succinct manner. -
NBC: The NBC logo incorporates a peacock, with its colorful feathers cleverly created using negative space. This design choice not only makes the logo visually appealing but also represents the network's commitment to diversity and vibrant programming. The peacock, a symbol of beauty and pride, aligns perfectly with NBC's mission to showcase a wide range of entertainment options. The use of negative space here invites viewers to appreciate the intricate details of the design, while also reinforcing the brand's identity as a dynamic and inclusive media network. -
Baskin-Robbins: The Baskin-Robbins logo creatively employs pink and blue colors to form the number "31," representing the 31 flavors of ice cream the company offers. This clever use of negative space makes the logo playful and memorable, while also communicating the brand's variety and commitment to customer choice. The design captures the essence of Baskin-Robbins as a fun and innovative ice cream brand, inviting customers to explore its diverse offerings.
These examples demonstrate how negative space can significantly enhance a logo's design, making it not only visually appealing but also rich in meaning. By cleverly incorporating hidden elements and symbols, these brands create logos that invite viewers to look closer, fostering a deeper connection with their audience. Negative space logos are a testament to the power of thoughtful design, showcasing how simplicity can convey complex ideas and emotions. This technique not only elevates the aesthetic quality of a logo but also reinforces the brand's identity and values, making it an essential tool in effective branding